‘Queens of Colonoscopy’ attracting attention

Blue Cross Blue Shield of North Dakota’s witty ‘Queens of Colonoscopy’ ad campaign is generating some serious buzz.

The ‘Queens of Colonoscopy’ told WDAY’s Kevin Wallevand that the humerous TV ad is making it easier to talk to patients about the importance of colonoscopies and is leading to discussions about Blue Cross Blue Shield of North Dakota’s MediQHome program.

WDAY TV reports that the TV ad, which was produced by Flint Communications along with print ads in collaboration with Blue Cross Blue Shield of North Dakota, is “the talk of the town” in Lisbon, N.D. – the small city where it was filmed with four women who work at the Family Medical Clinic. Watch the Queens of Colonoscopy TV ad.

 

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Blue Cross Blue Shield of North Dakota. Share your BOLD ideas, questions, and insights with us here and at http://www.ndhealthcareforums.com or visit our blog at www.bcbsnd.com/blueinsight/
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